Prepare a marketing strategy for a business called scale up

Assignment Help Marketing Management

Reference no: EM133222857

Assignment:

Marketing Strategy: A marketing strategy refers to a business's overall plan for reaching their desired marketing objectives.

A marketing strategy should align with marketing goals and tie effrots to the business objectives, and allow for metrixs collection and evaluation at the end of the fiscal year. It should also include:

. The select the appropriate tools to be used in your marketing plan - highlight what marketing tools/activities will be used for the 1st fiscal year upon entering that market .

. Choose your media - highlight what media will be used for the 1st fiscal year upon entering that market

. Implementation - highlight when these tools/activities/media will be used for the 1st fiscal year upon entering that market .

. Create an audit plan

Prepare a marketing strategy for a business called Scale up. Scale-up is a mobile application that helps local businesses connect with customers. The marketing goals are:

1. To support local businesses

2. To connect scattered local businesses

3. Acquire maximum local business owners

4. Provide easy access to shopping platforms for customers.

The marketing strategy should align with the marketing goals above.

Reference no: EM133222857

Questions Cloud

Create a map of the marketing system : Create a map of the marketing system that would be created by the new alcohol superstore. Use this map as evidence for your argument for or against the store.

How does country or regions culture impact target market : Consider your distributor targets as well. How does the country or region's culture impact the target market.

About quantitative and qualitative research in a community : You need help in finding a YouTube Video that talks about Quantitative and Qualitative Research in a Community.

Define last-mile delivery : For last-mile delivery, Is it worth the expense and effort to deliver products fast to directly influence customer expectations.

Prepare a marketing strategy for a business called scale up : Prepare a marketing strategy for a business called Scale up. Scale-up is a mobile application that helps local businesses connect with customers.

Identify the product line in terms of discontinued product : Identify the changes in the product line in terms of discontinued product, totally new product, and line expansion/extensions.

Types of external communications : In marketing, there are two types of external communications: traditional marketing communications such as advertising, print publications.

Research the social marketing evaluation methods : Mental Health, Alcohol and Other Drugs: After Hours Crisis Marketing Initiative: A unique and local social marketing campaign within a regional.

Does strategic-sales approach in expanding to new markets : Does it appear to you that this company uses "strategic" or "sales" approach in expanding to new markets?

User Account

All Pages