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We have an important finial project that we have to write about 10 to 13 pages. We have to select a current brand of interest which is NIKE (We choose) and analyze the brand by applying at least 5 concept/theories that we've learned in Consumer Behaviour class.
Written Project
Your group (same group) will complete a group project (10-13 pages excluding title page and appendices, double spaced, 12-pt., Times New Roman). For this project, your group selects a current brand of interest and analyzes the brand by applying at least five concepts/theories (quality is more important than quantity) that you've learned in this course. Your analysis should include:
• Some background information relevant to the brand
• An explanation of consumer behavior concepts and/or theories that you want to discuss in the project
• An explanation of how the brand applies these concepts/theories
• An evaluation on the effectiveness.
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