Prepare a marketing plan for your selected business

Assignment Help Marketing Management

Reference no: EM133547497 , Length: word count:3000

Assessment - Marketing Plan

Assessment instruction

Prepare a Marketing Plan for your selected business using a standard format of a marketing plan (see below).

When doing this assessment, you are expected to:

° Use feedback from your Marketing Pitch.

Undertake secondary research to find additional information supporting your report - this does not necessarily need to be scholarly research (journal articles and scholarly books), but may draw on sources like 8usiness.gov.au, the RBA website, the ABS, and newspaper/journalism articles.

To support you with this assessment, sample Marketing Plans can be found below:

You may use this Marketing Plan format components or you may choose a different format that fits your plan better as long as all key points are covered.

EXECUTIVE SUMMARY
Executive summary (maximum 1.5 pages)

Introduction
A brief introduction of the company in terms of major products/services and the industry within which the organisation is operating.
The vision, mission, goals,
and objecfives of the organisation.

ENVIRONMENTAL ANALYSIS

Assessment description
The purpose of this assessment is for you to learn how to analyse marketing environments and develop an understanding of marketing strategies based on your plan and report.

You will be required to construct a full Marketing Plan report for the business you selected in your Pitch (Assessment: Markefing Pitch). If you would like to change your selected business for this assessment, you must discuss it with your tutor for approval.

The videos below explains the assessment in detail. You can also download the Assessment: Marketing Plan overview PowerPoint slides used in the video below to jot down any notes while you watch the video.

4.2 External OT (Opportunities and threats of the organisation)

MARKETING TACTICS AND STRATEGIES
Tactics/strategies relating to the marketing mix:
Product/Service-related (core and augmented) tactics
Distribution related (types of the channel of distribution and the argument for selection)
Price related (The types of pricing approaches and their justification)
Promotion/communicat1on related (selection of promot1onal mix and why)
EXECUTION AND IMPLEMENTATION OF THE PLAN
Setting an action plan for execution in terms of time frame (e.g. year 1, year 2 and so on...)
Designing a control (monitoring) mechanism for the plan.
Taking appropriate corrective action (if needed) products/services and the industry within which the organisañon is operating.

1.2.2 The vision, mission, goals, and objectives of the organisation.

ENVIRONMENTAL ANALYSIS
Political, Economic, Social, Technological, Legal and Environmental (PESTLE) analysis (external environment)

COMPETITIVE ANALYSIS
An analysis of the target market (Evaluate possible market segments and justify the choice of your segments)
An analysis of the compeñtive environment identifying the main rivals in the market and their positions and major activities (market share, profitability, and marketing mix policies)
SWOT (Stren@hs, Weaknesses, Opportunities and ThreaU) ANALYSIS
Internal SW (Strengths and weaknesses of the organisafion)
External OT (Opportunities and threats of the organisation)

MARKETING TACTICS AND STRATEGIES

Designing a control (monitoring) mechanism for the plan.
Taking appropriate corrective action (if needed)
REFERENCES (APA 7th) and Appendices
(if any)

Reference no: EM133547497

Questions Cloud

Discuss your dialog with him including anticipated reactions : How do you respond? What are the options for you both here? Discuss your dialog with him including anticipated reactions from him.

What ways could the university extended education department : What ways could the University Extended Education Department help set the expectation for the online experiences they offer?

Outline who should be notified and what information needs : Outline who should be notified and what information needs to be sent in each notification. This may include local and state health agencies as well as the CDC.

How does the court find the 1st amendment supports the web : How does the Court find the 1st Amendment supports the web designer's position. What is the 303 Creative, LLC case's significance for business - any business?

Prepare a marketing plan for your selected business : Assessment: Marketing Plan - Prepare a Marketing Plan for your selected business using a standard format of a marketing plan

Define-clinical method research its advantages-disadvantages : Define: Experimental Research method its advantages and disadvantages. Define: Clinical Method Research its advantages and disadvantages

How it can be used to help forecast the ict assets required : Describe in no leProvide a summary of what an ICT asset register is, and how it can be used to help forecast the ICT assets required based on future ICT

What would be best adjustment for him to try to alleviate : What would be the BEST adjustment for him to try to alleviate the pain? move his computer keyboard further away from his body adjust his computer monitor

Ethical standards for research and professional conduct : The readings for this unit focus on the ethical standards for research and professional conduct. Reflect on which of these standards apply to you as a student.

User Account

All Pages