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Project description
The following project is a marketing plan for the pharmaceutical sector of Johnson & Johnson, an American company that specializes in medicines, medical and surgical equipment, and fast-moving consumer goods. The market in which it functions has been analyzed in this section to understand the competition it faces, which will further help in formulating the appropriate market strategies.
Table of Contents
Project description Rationale Market analysis Strategic goals Structure Financial data overview Personnel and staffing Implementation schedule References
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In this study ,Johnson & Johnson as a company is focused for the study purpose .Varied strategy has been also highlighted in the study such as Communication Strategy and Marketing Strategy. A SWOT analysis of the company is illustrated in the study to provide a clear idea abut the research plan.
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