Prepare a marketing plan for starbucks facebook and nike

Assignment Help Marketing Management

Reference no: EM13731144

Prepare a marketing plan for Starbucks, Facebook and Nike.

Sample marketing plan format:

I. Executive Summary: Executive summary should include a high-level summary of the marketing plan. Do not include any detail, numbers, and specific tactics.

II. The Challenge: Provide a brief description of product to be marketed and associated goals, such as sales figures and strategic goals.

III. Situation Analysis

Company Analysis

* Goals
* Focus
* Culture
* Strengths
* Weaknesses
* Market share

Customer Analysis

* Number
* Type
* Value drivers
* Decision process
* Concentration of customer base for particular products

Competitor Analysis

* Market position
* Strengths
* Weaknesses
* Market shares

Collaborators

* Subsidiaries, joint ventures, and distributors, etc.

Climate

Macro-environmental PEST analysis :

* Political and legal environment
* Economic environment
* Social and cultural environment
* Technological environment

SWOT Analysis

A SWOT analysis of the business environment can be performed by organizing the environmental factors as follows:

* The firm's internal attributes can be classed as strengths and weaknesses.
* The external environment presents opportunities and threats.

IV. Market Segmentation

Present a description of the market segmentation as follows:

Segment 1

* Description
* Percent of sales
* What they want
* How they use product
* Support requirements
* How to reach them
* Price sensitivity

Segment 2

V. Alternative Marketing Strategies

List and discuss the alternatives that were considered before arriving at the recommended strategy. Alternatives might include discontinuing a product, re-branding, positioning as a premium or value product, etc.

VI. Selected Marketing Strategy

Discuss why the strategy was selected, then the marketing mix decisions (4 P's) of product, price, place (distribution), and promotion.
Product

The product decisions should consider the product's advantages and how they will be leveraged. Product decisions should include:
* Brand name
* Quality
* Scope of product line
* Warranty
* Packaging

Price

Discuss pricing strategy, expected volume, and decisions for the following pricing variables:

* List price
* Discounts
* Bundling
* Payment terms and financing options
* Leasing options

Distribution (Place)

Decision variables include:

* Distribution channels, such as direct, retail, distributors & intermediates
* Motivating the channel - for example, distributor margins
* Criteria for evaluating distributors
* Locations
* Logistics, including transportation, warehousing, and order fulfilment

Promotion

* Advertising, including how much and which media.
* Public relations
* Promotional programs
* Budget; determine break-even point for any additional spending
* Projected results of the promotional programs

VII. Short & Long-Term Projections

The selected strategy's immediate effects, expected long-term results, and any special actions required to achieve them. This section may include forecasts of revenues and expenses as well as the results of a break-even analysis.

Reference no: EM13731144

Questions Cloud

State your thesis on how industrialization after civil war : State your thesis on how industrialization after the Civil War influenced U.S. society, economy, and politics. Justify your response.

The differences between free trade and protectionism : Read the following article "The Differences Between Free Trade and Protectionism" and describe which economic system in which you believe governments should operate. Explain why

How did you feel two actresses portrayed these characters : How well did you feel the two actresses portrayed these characters? Are they generally weak or strong character portrayals?

Propose three strategies for smarter pricing online : How should the Internet and EC be considered by business strategic planners, IS strategists and ICT planners. Propose three strategies for smarter pricing online.

Prepare a marketing plan for starbucks facebook and nike : Prepare a marketing plan for Starbucks, Facebook and Nike

The development of m-commerce : What are the business forces that are driving the transition from traditional education to online learning. Briefly describe Web 2.0. How does it differ from the traditional Web

Exercise or health myth : Find at least five Internet or magazine articles/advertisements which depict an exercise or health myth. Why do you think that the media and advertisers are pushing these myths?

What values does contemporary capitalist system : What values does the contemporary capitalist system now need for proper functioning? Given the constraints imposed on corporations by their responsibilities to shareholders and the system of quarterly reports.

Reform of the national machinery of government : Write an essay about a major reform of the national machinery of government (Brownlow Committee, Hoover Commissions, or Reinventing Government)

User Account

All Pages