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Prepare a Marketing Plan for Johnson & Johnson's mobile-enabled diabetes management devices, services and apps.
The prototype iPhone application that would let users upload glucose readings from their connected blood glucose monitors directly to their iPhone.
The app would let users send their readings and a message about how they're feeling to caregivers like their parents, children or physician. The app could even estimate, based on diet, how much insulin is needed after each meal.
One page executive summary for J&J to include current information and/or statistics.
Hope the attached document will help.
Attachment:- Johnson---Johnson.rar
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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