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Prepare a marketing plan for completed situation analysis

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Reference no: EM131516738 , Length: wordcount:2500

Assessment Task 2: Marketing Plan

This task is a continuation of Assessment Task 1 and represents the outcome of your Situation Analysis. The two linked tasks examine your organisation's current situation and subsequently lead to the creation of a marketing plan.

Your Task

Your task is to prepare a Marketing Plan for the completed Situation Analysis. As mentioned in the last Guide, the SA is typically the first substantive section of a marketing plan in which the marketing manager usually details their assessment of the current situation.

You'll now consider the current situation in relation to your market offer. Start thinking about how a small change could be made to your product/service that optimises or leverages current environmental circumstances - or that could protect it from the current situation. This may be a small product line extension designed to attract an emerging target segment, or that will take advantage of a change in culture or some other part of the macroenvironment.

Through your SWOT analysis you have identified the core problem or opportunity currently facing your company.

You'll now take this problem/opportunity and design a marketing plan that leverages your company's situation.

As always, the first part of your plan will be an Introduction.

Introduction

Segmenting the Market

Target Market

Marketing Mix

  • Product strategy
  • Price strategy
  • Place
  • Promotion

Strategic Fit

Referencing

Attachment:- Assignment Files.rar

Reference no: EM131516738

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Reviews

len1516738

6/3/2017 12:08:27 PM

Total 2500 words, please do my assignment according to Australian market. I already failed the previous assignment which I tried to do by own, therefore needs high marks in it, it is linked with first assignment, I did on NIKE SHOES in first one. This task is a continuation of Assessment Task 1 and represents the outcome of your Situation Analysis. The two linked tasks examine your organisation’s current situation and subsequently lead to the creation of a marketing plan.

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