Prepare a marketing plan for brand

Assignment Help Marketing Management

Reference no: EM132342442

Assignment -

Please confirm the company that you would be choosing before starting the work. Your Program and Plan need to be about the same brand.

Marketing Plan -

1. Executive Summary

2. Description of the Company

3. Strategic Plan / Focus

4. Situation Analysis

5. Market Product Focus

6. Marketing Program (Strategy and Tactics) 4 P's (Price, Place, Product, and Promotion)

7. R&D and Operations Program

8. Financial Projections

9. Organization Structure

10. Implementation Plan

11. Evaluation and Control

Your 5,000 word marketing plan must be for one of the following brands:

Apple,
Facebook,
Amazon,
Google
Ikea, Gillette, H&M, or UPS.

All 11 sections combined should be a minimum of 5,000 words with section 6 Marketing Programs 4P's being a minimum of 2,500 words and sections 1-5 and 7-11 combined being a minimum of 2,500 words.

You can use any source available, BUT you must identify all the sources and provide the links to the website where you got the information or photos. You should have both a list of sources at the end and the links should be included next to the images, information etc.

You should include many photos and images that illustrate the implementation of the strategy and tactics.

For example - pictures of the product, packaging, billboards, magazine ads, retail displays, promotions, and coupons, etc.

Instructions: Words: 5000 Words + PPT.

Reference no: EM132342442

Questions Cloud

What is the christian view of the nature of human persons : Case Study on Moral Status - What is the Christian view of the nature of human persons, and which theory of moral status is it compatible with

Indirectly influence apple are the government : The general environment that indirectly influence Apple are the government, technology and the economy. Is this statement true or false? Why? Explain? Example

Environment influenced most heavily by the government : Is Apple's general environment influenced most heavily by the government, socio-cultural and technology? Is this true or false? How? Explain

You do not need to draw the entire tree : For each rotation say if it is left or right, and the node at which it is applied. You do not need to draw the entire tree.

Prepare a marketing plan for brand : Please confirm the company that you would be choosing before starting the work. Your Program and Plan need to be about the same brand

Case study on death and dying : How would George interpret his suffering in light of the Christian narrative, with an emphasis on the fallenness of the world and How would George interpret

Identifying and evaluating current technologies : What is your personal research strategies for identifying and evaluating current technologies in regards to business IT infrastructure?

It infrastructure in the real-world business situation : Can you describe one weakness or threat with the greatest potential for impact on an IT infrastructure in the real-world business situation?

Planning for it infrastructure in a business : Explain: How you plan to stay informed about current technologies when planning for IT infrastructure in a business?

User Account

All Pages