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Prepare a marketing plan for a business venture

Assignment Help Marketing Management
Reference no: EM132301429

Strategic Marketing Assignment -

MARKETING PLAN INSTRUCTIONS - Task: To prepare and submit 3 drafts followed by one final paper detailing the marketing plan (including objectives, strategy and implementation) for a business venture or a marketing.

Submission Requirements: Submit a series of paper drafts over the course of the semester which will then be incorporated into one final paper.

Draft 1 should include a discussion of the Situational Analysis (past history of the product/company) and the Market Analysis (market demographics, trends, and growth), a SWOT Analysis, and the analysis of competition.

Draft 2 should include all developed and corrected from Draft 1 plus the Product/Service Offering and the Marketing Research that has been developed.

Draft 3 should include all developed and corrected from Drafts 1 and 2 plus the Marketing Strategy (Segmentation, Target Market, Positioning) and the Marketing Mix Strategies.

FINAL PAPER: A 25-30 page paper (not including the appendices nor the reference page) detailing the marketing plan for your business based on information from the papers above.

The final paper should include each of the sections listed below - The following points should be included in your final marketing plan:

Executive Summary

1. Situational Analysis

  • History

2. Market Analysis

  • Market Demographics
  • Market Needs
  • Market Growth and Trends

3. Competition Analysis

4. Marketing Research

5. SWOT Analysis

6. Keys to Success & Critical Issues

7. Strategic Marketing (STP)

  • Mission
  • Marketing Strategic Objectives
  • Segmentation, Target Market(s) & Positioning

8. Operational Marketing (Marketing Mix)

  • Product Strategies and activities
  • Price Strategies and analysis
  • Place Strategies and activities
  • Promotion Strategies and activities

9. Marketing Financials

  • Expenses Forecast (Promotional Plan)

10. Implementation

  • Timeline
  • Marketing Organization
  • Contingency Planning

References

Appendices (if any).

Reference no: EM132301429

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len2301429

5/8/2019 3:00:48 AM

FINAL PAPER: A 25-30 page paper (not including the appendices nor the reference page) detailing the marketing plan for your business based on information from the papers above. The final paper should include each of the sections listed below. This paper should be submitted on the 12th week of the semester (or as stipulated by the course syllabus). This final document will be worth 70 points. Note: FINAL PAPER (including the appendix with charts and worksheets, and reference pages) should be submitted by the 12th week of the semester.

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