Prepare a market analysis report

Reference no: EM13939220

You are to prepare a Market Analysis report for the soft drink market for the country you selected.

This assignment is not an international market selection analysis. The decision has already been made to enter one country. You do not have to justify which country you select - you have selected one country and now you need to provide a soft drink product market analysis for that country.

Your market analysis should focus on the identification, interpretation, and presentation of information and data from PASSPORT / GMID and other sources. The analysis should demonstrate a clear understanding of market analysis though the application of relevant business marketing concepts and processes. Your Market Analysis will contribute to the subsequent development of a coherent business marketing plan (Assignment 2).

For your market analysis you will need to apply the concepts drawn primarily from Chapters 1 to 4 inclusive of the text book. The following are main points only and you will need to be selective in the level of detail that you provide in your report. You will need to apply concepts and processes from the textbook - but do not repeat the textbook. Assume the reader is familiar with the concepts you are applying. In many places you will need to make reasonable assumptions about APMC and the market you are entering. You must state when you are making assumptions

Reference no: EM13939220

Questions Cloud

Find the headwater depth : A 24-inch concrete pipe culvert conveying a discharge of 20 cfs operates under inlet control. The culvert has a square edge with headwall. Find the headwater depth.

Where does the cardiac action potential normally originate : This is the hardest working cardiac chamber and therefore has the thickest myocardium. Blood flows from the right atrium through this atrioventricular valve to the right ventricle.

Autonomous vehicle technologies : What are autonomous vehicle technologies and how are they currently being used? Explore a range of autonomous/driverless vehicle systems/technologies and their current uses.

Professional identity-business communication are intertwined : "Professional identity and business communication are intertwined". Critically evaluate this statement with examples and justification.

Prepare a market analysis report : This assignment is not an international market selection analysis. The decision has already been made to enter one country. You do not have to justify which country you select - you have selected one country and now you need to provide a soft drin..

Reservoir elevation and discharge into the channel : The slope of the channel is 0.0020 ft/ft. Compute a chart showing the relationship be- tween reservoir elevation and discharge into the channel.

The company declared a cash dividend : On October 15, the company declared a cash dividend of $100,000. Assume the preferred stock is non-cumulative.

How a single drop of blood around the pulmonary : Summarizes how a single drop of blood around the pulmonary and systemic circuits passes through the four chambers of the heart (the right atrium, the right ventricle, the left atrium, and the left ventricle) and is delivered throughout the body ti..

Write essay based on two significant communication incidents : In this task you are asked to write an essay based upon two significant communication incidents that you have experienced in the workplace. The first incident should be one in which you feel that you communicated successfully.

User Account

All Pages