Prepare a Market Analysis for the demand for pallet film

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Reference no: EM131930595 , Length: word count:1000

Business Marketing Assignment

BACKGROUND TO THE ASSIGNMENT TASK - You are the National Sales Manager for the Australian Packaging and Machinery Company (APMC). This company sells consumable plastic "film" used to wrap products for storage and transportation on pallets.

The consumable film used to secure products onto pallets are:

1. Shrink bags which are placed over the palletized product and heated until the bag shrinks.

2. Stretch "film" that is wrapped around pallets of products.

APMC specialize in supplying film to secure entire pallet loads. APMC do not manufacture the machines or sell the film used to wrap small numbers of items together, such as blister packs, vacuum packing, and cryovac.

ASSIGNMENT - MARKET ANALYSIS TASK

You are to prepare a Market Analysis for the demand for pallet film wrapping in the soft drink market for the country you selected. You are required to segment the market and clearly identify, evaluate, and justify a sufficient number of viable sub-segments for APMC to target. Your market analysis should focus on the identification, interpretation, and presentation of information and data from PASSPORT and other sources relevant to market segmentation. The analysis should demonstrate a clear understanding of market analysis through the application of relevant business-to-business market segmentation concepts and processes. Your Market Analysis will contribute your subsequent development of a coherent business-to-business Marketing Plan (Assignment 2).

For your Market Analysis you will need to apply the concepts drawn primarily from Chapters 1 to 4 of the text book. You will need to be selective in the level of detail that you provide in your report. You will need to apply concepts and processes from the textbook - but do not repeat the textbook. Assume the reader is familiar with the concepts you are applying. In many places you will need to make reasonable assumptions about APMC and the market you are entering. You must state your assumptions and justify them.

APMC buy film locally and re-sell to manufacturers and other intermediaries, as described in the preceding background to the assignment task. This assignment is not an international market selection analysis. The decision has already been made to enter one country. You do not have to justify which country you select - you have selected one country and now you need to provide an analysis of the demand for pallet film wrapping in the soft drink market for that country

The country I chose is South Korea.

WORD LIMITS - The body of your Market Analysis report should be 1000 words and MAY NOT exceed 1,100 words. Assignments exceeding the word-limits will be returned ungraded.

The table of contents, other tables, graphs, diagrams, reference lists, and appendices are not included in the word-count.

Attachment:- Assignment File.rar

Reference no: EM131930595

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Reviews

len1930595

4/6/2018 1:52:04 AM

I need 1000 words for the assignment. My assignment need to select a country to complete and the country I selected is South Korea. Assignments not meeting the following requirements will be penalized or returned ungraded. This is a level-3 unit and assignments need to be written to an acceptably high level of grammar, expression, spelling, punctuation, formatting, citation, referencing, etc. Use only 12- and 14-point Times New Roman or Arial font (no other style or size of font is needed). Use 1.5 line spacing. Align your text to the left side of the page. Number and bold all your main headings and sub-headings. Use capitals (upper-case) for the main headings and use lower-case for sub-headings.

len1930595

4/6/2018 1:51:57 AM

Leave two line-spaces only and immediately before a main heading and leave one line-space only and immediately before a sub-heading. Use Harvard citation style and include a list of references at the end of your document. Label your tables and figures numerically and with meaningful headings at the top of the exhibit. Cite the source of information at the bottom of all tables and figures. Number the pages at the right-hand, bottom corner. Do not include headers or footers (except for page numbering). Do not use social networking sites such as Wikipedia, answers.com, etc., as references or the report will not be marked.

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