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Prepare a full Marketing Plan:
The plan should outline Marketing and Communication objectives, details of branding, research, target markets, type of communication, media to be used and other relevant details. Throughout the plan, there must be justification for each recommendation.
For the presentation, you provide an overview of their report. Students will be graded on their preparation, content, presentation style, continuity and flow, and handling of questions.
1. Independent research
2. Your assignment should include the following parts:
(a) A cover page, which shows basic information
(b) Contents page.
(c) Body.
(d) Appendices.
(e) References.
Word count:3000
Quantitative analysis for decision making class
Customer relationship management system implementation
What deceptive marketing practices have you personally witnessed
Describe the Four P's in marketing mix - Using a company
Identify a Fortune 500 company that should use strategic alliance rather than going alone for its international expansion.
The third leg in the strategy tripod
The module provides an introduction to the Fundamentals of marketing through implementing and monitoring marketing activities, touching also on the need to ndevelop product knowledge.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
Concept where goods are produced without taking into consideration the choices or tastes of customers
Complete investigation on the JIT and EOQ models.
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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