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Reflective Essay
Choose a real-life service organisation that you are familiar with. You need to inform your lecturer of your choice by end of week 3. Prepare a flowchart of the back-stage as well as the front-stage operations of this business. Using this flowchart, explain the significance of the service encounter, and its managerial implications. The written component of the essay should not exceed 1200 words (12 font, Arial or Times New Roman single spaced)
1. Flowchart Backstage Front stage
2. Explanation of significance of the service encounter
3. Analysis of managerial implications
4. Essay format & presentation
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Solution which has a flow chart of back stage and front stage services of an organization and it also covers the managerial implications and service encounters by the organization. Total words are 1000 and has been written in 12pt. Times new Roman fonts. The information provided here by in the essay is complete and correct as per my knowledge.
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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