Prepare a draft set of research objectives based

Assignment Help Marketing Research

Reference no: EM131044555

Task: Define market research objectives

Define market research objectives for Screws, Bolts and Nuts and the scenario they are facing by completing the following activities:

- Prepare a draft set of research objectives based on the market research needs you identified in the previous tasks using SMART principles

- Draft a preliminary project scope, ensuring it includes both what the project will and won't encompass

Once you have written your objectives and project scope, submit them to your trainer through LEARN in form of an email as though they were still in the role of the stakeholder you interviewed in the previous activity. Wait for a response from them that comments on the work you have done.

Once you receive a return email from your trainer that provides further commentary on your objectives and scope, review your draft research objectives to accommodate scoping parameters and revise any of them that don't appear to fit within the scope you have developed.

Amend your objectives and scope as required and submit it through LEARN as part of your portfolio of evidence. Your answer should:

o reflect discussions with relevant people

o target issues specifically raised during the consultation process

Demonstrate how input by the relevant people has been accommodated in the new market research objectives.

Task: Define data gathering approaches

Define your approach to data gathering for Screws, Bolts and Nuts' market research by completing the following activities:

- Identify types of data you believe will be required for this market research project and data sources you think should be used to inform the agreed research objectives. Justify your choices.

- Determine the combinations of data which will best inform required research objectives. Justify your answer.

- Identify, evaluate and justify your choice of data gathering options.

- Quantify and justify data required for the research.

- Identify, evaluate and justify data processing options.

Make it fresh should be related to assignment

Reference no: EM131044555

Questions Cloud

Prepare a presentation about studying abroad : Prepare a presentation about studying abroad. advantages and disadvantages. What is the different between U.S and other countries. Why most people choose U.S?

Has dollar bills financing cycle improved or declined : Has DOLLAR BILL'S financing cycle improved or declined? Quantify the change in days and in dollars. Please show your work.

Determine cash flows from operating : Prepare working papers showing calculations to determine cash flows from operating, investing and financing activities required to be disclosed under AASB 107 using the direct method. Use of T accounts or equations is acceptable.

Calculate the current market values : Calculate the current market values of the following cash flows at the given OCCs.

Prepare a draft set of research objectives based : Prepare a draft set of research objectives based on the market research needs you identified in the previous tasks using SMART principles

Company with a beta coefficient equal : Suppose the current risk-free rate of return is 3.6 percent and the expected market risk premium is 8.4 percent. Using this information, estimate the cost of retained earnings for a company with a beta coefficient equal to 2.4?

How much money will you receive : Eighteen months later, you decide to go to the Rocky Mountains to become a ski instructor rather than continue in school, so you close out your account. How much money will you receive?

Outline the consultation options available to screws : Identifying any relevant personnel within Screws, Bolts and Nuts with whom you could consult in order to determine research needs for the organisation

What results the food cultures in china usa and japan : Write a paper about What results the food cultures in China, U.S.A, and Japan.

User Account

All Pages