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Assignment - Market Entry Strategic Report
As individuals, students are required to select an Australian company as the basis of a case study. Once the company has been approved by your lecturer, you will be required to prepare a detailed strategic report to management that analyses the macro-environmental, geopolitical risks and opportunities, as well as overall market attractiveness of entry of this company into BOTH a specific European AND Asian market.
Market entry strategy report on the given Australian Company.
Ideally your report will contain:
For each of the TWO countries provide a detailed analysis of:
A limit of 2000 words overall (plus or minus 10%) is to be strictly observed.
Market entry strategy report on the given Australian company (I will give you name of the company). Your report must include formal title page and Holmes assignment coversheet. Ideally the report will be presented in Arial 12pt font with 1.5 lines spacing. When complete, students must submit ONLY an electronic copy Blackboard via Safe Assign (Self Check) and final submission links by the due date. The percentage matching on Safe Assign is expected to be less than 20%.
Students must also show adequate evidence of additional research with at least 10 —15 academic reference sources provided. Assessment Criteria: Report structure, format and presentation (3 marks), Application of Knowledge and course concepts (4 marks), Critical analysis and research demonstrated in country assessment (6 marks), Overall conclusion and strength of arguments/ recommendations (4 marks) and Research quality and referencing (3 marks).
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