Reference no: EM131016973 , Length:
IBM and HP The next day, the CFO asks you, your new financial analyst, and the firm's marketing manager to come to his office.
He hands you a file of financial statements from the company's two competitors in the computer hardware industry. He says that the CEO has requested a report analyzing the company's two main competitor's financial statements and predicting their next big moves.
In turn, this will provide him with some guidance on how to prepare a counterstrategy in the coming year for your company. He requests that the team do the following:
1. An interpretation of the health of each company based on the ratios for each company Please look in table for the IBM and HP Ratios
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Financial Ratios
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IBM
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HP
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Gross Margin
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50.14%
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24.01%
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Return on equity
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95.13%
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78.21%
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Current ratio
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1.3
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1.1
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Total debt/Equity ratio
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2.79
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0.77
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Total liabilities/ Total assets
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87.73%
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73.21%
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Gross Profit Margin = (Sales - Cost of Goods Sold)/Sales
Return on Equity = Net Income/ Shareholder Equity
Current Ratio = Current Assets/Current Liabilities
Debt-to-Equity Ratio = Total Debt/Total Equity
Debt Ratio = Total Debt/Total Assets
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: In turn, this will provide him with some guidance on how to prepare a counterstrategy in the coming year for your company.
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