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Question - Product Profitability Analysis - Galaxy Sports Inc. manufactures and sells two styles of All Terrain Vehicles (ATVs), the Conquistador and Hurricane, from a single manufacturing facility. The manufacturing facility operates at 100% of capacity. The following per-unit information is available for the two products:
Conquistador
Hurricane
Sales price
$4,600
$2,800
Variable cost of goods sold
(2,900)
(1,880)
Manufacturing margin
$1,700
$920
Variable selling expenses
(642)
(332)
Contribution margin
$1,058
$588
Fixed expenses
(500)
(240)
Operating income
$558
$348
In addition, the following sales unit volume information for the period is as follows:
Sales unit volume
1,800
1,400
Required -
a. Prepare a contribution margin by product report. Compute the contribution margin ratio for each product as a whole percent.
b. What advice would you give to the management of Galaxy Sports Inc. regarding the profitability of the two products?
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