Reference no: EM13973936
Case Study - Cat & Joe's Pig Rig: Should We Stay or Should We Go?
Tony Bell and Andrew Fergus
1. List and briefly describe the advantages and disadvantages inherent to the food truck business model as compared to traditional restaurants.
2a On a typical day in Kamloops, how many "Ripped Pig" sandwiches must be sold in order to break even?
2b Comment on Cat and Joe's breakeven point (calculated in Part a). Should this number be relevant to the entrepreneurs?
2c If Cat and Joe wish to make a $100,000 profit for the year (after tax), how many pulled pork sandwiches must the Pig Rig sell each day? Assume all days are in Kamloops at regular prices.
3. Prepare a contribution-format income statement for one day's business at the Pig Rig based on optimistic, realistic, and pessimistic projections for a regular, non-event day in Kamloops.
4. Prepare a contribution-format income statement for the Bullarama event based on an optimistic projection (no onsite competitors), a conservative projection (one onsite competitor), and a pessimistic projection (two onsite competitors).
5. What are the nonfinancial advantages and disadvantages of attending Bullarama?
6. Assume Cat and Joe were told that they should expect one onsite competitor. Would you recommend they stay in Kamloops for the day or go to Bullarama? Justify your answer with both financial and nonfinancial data.
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