Prepare a contribution format income statement

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Question - A company's contribution format income statement for the most recent month is given below:

Sales (13,500 units at $20 per unit) $270,000

Variable costs $135.000

Contribution margin $135,000

Fixed costs $90,000

Net operating income $45,000

The president is convinced that 20% reduction in price, along with a $50,000 advertising surge will cause unite sales to triple.

1- Prepare a contribution format income statement that reflects this proposal.

2- Reconcile (using specific incremental numbers) the difference in the net operating income compared to the original scenario. I'm not looking for line-by- line differences in the two income statements?

Reference no: EM132069502

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