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Prepare a competitive profile matrix

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Reference no: EM131497213

Question: 1. Michelin has been very successful in the last decade. In your opinion, what strategy changes would Michelin need in 2016?

2. Of the many competitors it has, which firm do you think worries Michelin most about? Why? Prepare a Competitive Profile Matrix (CPM) that includes Michelin and the rival firm you identified.

Reference no: EM131497213

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