Reference no: EM13524052

You are required to prepare a comparative report on the strategic management process of any two international organisations that compete in the tourism and hospitality industry.

The following sections should be included:

1. A comparative analysis of vision, mission and strategic objectives.

2. An evaluation of the macro environment using the SWOT, PESTEL framework and discussion on how these factors affects the organisations competitiveness.

3. An analysis of the core competencies that are used by both the organisations.

4. An analysis of competitive strategies and choices used to create and sustain competitive

Your report must be structured as follows:

• Introduction: Outlines what the report is about, including relevant background information of this resort properly

• Discussion: Includes detailed structure of the elements covered in the box provided above

• Conclusion and recommendations: Draws together your overall understanding and summarize the points discussed

• References: All reference items referred to in the report.