Reference no: EM131019498 , Length: 2000 Words

Assessment overview

For this task you will prepare a case study of an eCommerce business in which you identify a gap, and then propose an innovation to potentially improve the eBusiness.This innovation should be simple but able to make an important contribution to the customer and to the business. You can choose an existing eCommerce business or create a new business from any industry or eBusiness type.

Assessment details

If you select an existing eCommerce business then you should:

• Observe the business and identify what you can do about elements such as purpose, inputs, processes, outcomes and target customers
• Produce a rich picture which demonstrates the current business elements and includes your innovation
• Where applicable, imagine how the business operates, or develop an idea of how it might operate using eCommerce. If you create a new eCommerce business then you should:
• Take a holistic approach to business: think about the different aspects of a business and construct the business elements such as purpose, inputs, processes, outcomes and target customers
• Produce a rich picture which demonstrates the business elements and includes your innovation
• Imagine how the business operates and develop an idea of how it might operate using eCommerce.

The case study is to be documented as a 'business report'. You must clearly explain the purpose, business concept, customer group/s and suggested innovation for your project, and how the theories of eCommerce relate to it.

It is recommended that you develop your eCommerce design throughout the teaching period and consider what each week's collaborative activities and readings contribute to your understanding.