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Prepare a business-to-business marketing plan

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Reference no: EM132333990 , Length: word count:3000

Business Marketing Assignment - Market Plan

Unit Learning Outcomes -

  • Describe business-to-business and business-to-government marketing.
  • Identify and discuss the linkages, roles, and co-ordination of business-to--business marketing.
  • Describe, evaluate, and discuss the management of business-to-business relationships in business markets.
  • Develop appropriate objectives and strategies for success in business markets.

Graduate Learning Outcomes -

  • Discipline-specific knowledge and capabilities: appropriate to the level of study related to a discipline or profession.
  • Communication: using oral, written and interpersonal communication to inform, motivate and effect change.
  • Digital literacy: using technologies to find, use and disseminate information.
  • Critical thinking: evaluating information using critical and analytical thinking and judgment.

ASSIGNMENT - MARKETING PLAN

You must prepare a business-to-business marketing plan based on your preceding market analysis. You are required to propose a marketing plan explaining and justifying how APMC will establish and maintain a long-term business presence in the product market for the country you selected. You are required to submit a plan that secures the greatest number of sales within the country with the greatest long-term profitability. APMC has committed substantial funds to this venture.

You need to develop a marketing strategy for the targets you recommended in your market analysis. Your plan will focus on the main components of a targeted marketing strategy - product (Chapters 7 and 8), distribution (Chapter 10), promotion (Chapter 13), and pricing (Chapter 12). You need to apply your understanding of the concepts and processes from business marketing and integrate this knowledge into your marketing plan. Make sure your market plan is consistent with the type of buying and selling conducted in these markets and the type of organizational buying and selling behavior conducted in business-to business markets (from Chapters 1, 2, and 3). You also need to address marketing performance measurement (Chapter 14) for each of the four targeted marketing strategy areas.

Do not repeat concepts from the textbook, apply them to the problem. Developing your targeted marketing strategy requires you to make product, distribution, promotion, and pricing decisions. You should explain and justify your decisions clearly and make a sound set of recommendations.

MARKETING PLAN CONTENT -

Your market plan should address the main target market strategy decision areas, as listed below.

Product

You need to consider and justify if developing a strong brand is appropriate. Your report should also address how you will create value for customers, how APMC will position their offering, how APMC will manage customer experiences across the lifecycle, and how APMC will manage customer service. This section of your report should outline some main product performance measures you consider relevant to your plan.

Distribution

You need to design and justify a channel of distribution for APMC. This section of your report should outline some main channel performance measures you consider relevant to your plan.

IMC and Personal Selling

This part of your target market strategy should outline an integrated marketing communications plan. It should also include how the sales force will be organized and how the selling effort will be deployed. This section of your report should outline some main promotional performance measures you consider relevant to your plan.

Price

Part of the target marketing strategy will apply the main components of the price-setting process, provide consideration of value-based pricing and pricing strategies, and set prices. This section of your report should outline some main pricing performance measures you consider relevant to your plan.

OVERALL PERFORMANCE MEASURES

As noted previously, each section of your report should outline some main performance measures you consider relevant to your plan. This section should provide some main overall performance measures for the plan.

RECOMMENDATIONS

Your recommendations should be 1 page and not more than 500 words.

Reference no: EM132333990

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Reviews

len2333990

7/6/2019 12:22:11 AM

Assignment is a Marketing Plan based on your market analysis and submitted in Week 10. WORD LIMITS - Your Market Plan should be 3,000 words. Assessors will not read beyond the word limit. The Executive Summary is not included in the word-count but must be no more than 500 words. Include your Market Analysis (Assignment 1) at the beginning of this assessment and continue with the Market Plan (Assessment 2). Of course, the references and appendices for both assessment tasks will be towards the end of your Market Plan (Assessment 2). Assignment 1 is not included in the word count for Assignment 2. All words in the body of the report are included except your submission details, table of contents, other tables, graphs, diagrams, reference lists, and appendices. The Recommendations Section is not included in the word-count but is a maximum of 500 words.

len2333990

7/6/2019 12:22:04 AM

RUBRIC - You need to develop a targeted marketing plan and to explain and justify the decisions you make about product. Reports at this level need provided an exemplary understanding of the concepts and processes and an exemplary explanation and justification of decisions you made about product. Reports at this level provided an exemplary demonstration of your understanding of distribution concepts and processes. Reports at this level provided an exemplary marketing plan and explained and justified the decisions you make about distribution at an exemplary level.

len2333990

7/6/2019 12:21:58 AM

Reports at this level provided an exemplary demonstration of your understanding of promotion concepts and processes. Reports at this level provided an exemplary marketing plan and explained and justified the decisions you make about promotion at an exemplary level. Reports at this level provided an exemplary demonstration of your understanding of pricing concepts and processes. Reports at this level provided an exemplary marketing plan and explained and justified the decisions you make about pricing at an exemplary level.

len2333990

7/6/2019 12:21:51 AM

Submission Instructions - Please submit your assignment to the MMK368 Business Marketing CloudDeakin drop box by the due date. You must keep a backup copy of every assignment you submit, until the marked assignment has been returned to you. In the unlikely event that one of your assignments is misplaced, you will need to submit your backup copy.

len2333990

7/6/2019 12:21:44 AM

Notes - Penalties for late submission: The following marking penalties will apply if you submit an assessment task after the due date without an approved extension: 5% will be deducted from available marks for each day up to five days, and work that is submitted more than five days after the due date will not be marked. You will receive 0% for the task. 'Day' means working day for paper submissions and calendar day for electronic submissions. The Unit Chair may refuse to accept a late submission where it is unreasonable or impracticable to assess the task after the due date. For more information about academic misconduct, special consideration, extensions, and assessment feedback, please refer to the document Your rights and responsibilities as a student in this Unit in the first folder next to the Unit Guide of the Resources area in the CloudDeakin unit site.

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