Reference no: EM132315982

Business Research Project Report

Purpose of the assessment

The purpose of this assessment is to ensure each student is able to contribute to the construction of a written report demonstrating their understanding of the business research paradigm, appropriate methodology, data collection, analysis and interpretation.

Assignment Specifications

Purpose:

This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research project.

Assignment - the Business research Project Report - is to ensure each student is able to contribute to the construction of a written report demonstrating their understanding of the business research paradigm, appropriate methodology, data collection, analysis and interpretation.

You will ideally work with a group of 4 class-mates. Your respective contributions will be governed by the Team Charter, which you produced at the same time as your Topic Approval submission.

This assessment builds upon your Literature Review (assessment 2) in that you are now aware of what additional data is needed to lead you to the answer to your research question(s) (as defined in Topic Approval (assessment 1). To discover the required data may require additional secondary data, and/or the implementation of a qualitative or quantitative research methodology. In this assessment you will document what your team has decided as the most appropriate way forward. If you choose a quantitative approach, you will go ahead and state your hypothesis, how you intend to verify it, what data you need, how it can be collected and analysed. If you choose a qualitative approach, you will go ahead and decide which method is appropriate, design the questionnaire, and state how you would collate and interpret your data.

Your lecturer will LEAD you through the process, week by week. The learning will be progressive, so for best results you will need to be in weekly contact with your lecturer during class time at your campus.

The Business Research Project Report you submit will incorporate your previous assessment (literature review, either the same or improved or edited) within it.

Assignment Structure should be as the following:

1. Introduction (an edited and adjusted version of your topic approval) including a justification for your research question(s).

2. The literature review (same as before, or edited and adjusted)

3. A detailed research methodology addressing the qualitative-quantitative debate, hypothesis (if appropriate), sample size and sampling approach, questionnaire design, data collection, analysis, and interpretation.

4. A summary of your findings

5. A conclusion (relating back to your research question)

Note: You may request your lecturer to allow you to undertake a business project, company-specific consultation, or business planning project. Permission may be granted by the lecturer to this effect in consultation with the Unit Coordinator and Degree Convenor. In that case the Assignment Structure may differ.

Attachment:- Assignment - Business research Project Report.rar