Reference no: EM133076023
PLANNING FOR GROWTH
Scenario
You are working as a business consultant for a consultancy company. You received a client brief to assess the potential of business growth and prepare a business case. You are required to prepare a business report that will be presented to your client.
Company chosen - ROYAL LANCASTER HOTEL IN LONDON.
Research the company's info before writing as the report and business case must be relevant
You will prepare a business report explaining the growth of your selected small business or social enterprise and produce. The report will include:
• An explanation of the basis of competitive advantage for the business.
• A critical assessment of the opportunities available to the business.
• A critical assessment of the options for growth, applying Ansoff's growth vector matrix with an assessment of the risk of each option.
• A critical evaluation of the options for financing growth and sources of funding.
Critically evaluate a current business situation, use entrepreneurial strategies and develop a detailed business case for its investors to secure funding.
• An appraisal of the exit or succession options for the business or social enterprise, critically evaluating different options to assess benefits and drawbacks.
• Justified recommendations for the business.
Harvard referencing system