Reference no: EM132195646

Business Plan

As discussed in the LASA: Working Ahead section, you will prepare a business plan on a specific project or an initiative to be implemented in the business areas covered by your respective MS program of study.

In Modules 1, 2, 3, and 4, you submitted individual assignments that will be part of the final document. The final document needs to be submitted as the course LASA. In this module, you will consolidate all the information collected throughout the course, organize the information, and prepare your business plan.

Tasks:

Prepare a business plan in a Microsoft Word document with an accompanying Microsoft PowerPoint presentation containing the key points of your plan to serve as a presentation to a group of potential investors.

The business plan should focus on a specific project or initiative to be implemented in the business areas covered by your respective MS program of study.

The Microsoft Word document (official plan) should have a minimum of 12 pages, and the presentation should be of 12-15 slides.

The business plan for this initiative should include the following:

Cover page

Table of contents

Executive summary: The executive summary should not be more than two pages and should include the following information:

Name of the venture

Business idea

Target market

Type of organization

Marketing and sales strategy

Key success factors

Short-and long-term business goals

Management skills and resources

Ownership

Sources and uses of funds

Summary of the financial projections

Mission, vision, and culture

Company description

Opportunity or feasibility analysis

Marketing strategy and plan

Simplified financial analysis and projections

Management and operations (including legal, risk, human resource management [HRM], ethics, etc.)

Note that you can use any business plan template as an aid for preparing the final document. At a minimum, the plan/presentation must include:

Executive summary

Mission, vision, and culture

Company description

Opportunity or feasibility analysis

Marketing strategy and plan

Simplified financial analysis and projections

Management and operations (including legal, risk, human resource management [HRM], ethics, etc.)

Make sure to expand as necessary to ensure your audience can have a full understanding of your proposed plan.