Prepare a brief summary of the cultural differences

Reference no: EM132367932 , Length: 2

Assignment - Assume that you are the Marketing Director for a company that manufactures and distributes over-the-counter (OTC) pain medicines such as Advil, Bayer, Excedrin, St. Joseph's, or Tylenol. Your company is interested in the global market potential for these products in the following countries: South Africa, Japan, and Mexico.

Your assignment is to research two of these three countries. Review their cultures, their cultural attitudes towards over the counter medicines, how the population currently uses OTC medicines, how these medicines are currently marketed in these countries, cultural attitudes toward healthcare, and any current health crises in these markets. You are to develop marketing strategies specific to these locations for your company. Be certain that you take time to research the US market to gather ideas and information for marketing strategies. The assignment is to write a minimum of a two-page paper answering the following questions.

1. Prepare a brief summary of the demographic, economic and cultural differences you would expect to find in the two countries that you have selected.

2. Discuss how these differences might affect marketing strategies for over-the-counter medicines.

3. Describe the marketing strategies that you would utilize in each of these countries for over-the-counter medicines.

4. Briefly describe the marketing strategies (which are many and varied) used in the United States for over-the-counter medicines.

Take some time and walk the drug store/grocery store / big box store aisles and note the different strategies utilized, take a look in some magazines and watch a short amount of television looking for advertising for OTC medicines

Note - Page count: 2 Pages and APA referencing Style.

Reference no: EM132367932

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