Reference no: EM131430412

Assignment: The Marketing Function

Marketing can be viewed as the 4Ps; product, price, promotion, and place. Or it can be viewed as the 4Cs; customer solution, cost to customer, communication, and convenience. It is often viewed as department but marketing is an important business function. Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Remember Drucker stated that marketing was the entire company from the customer's perspective.

In this assignment, develop a brief presentation to be given to new employees in your organization.

The objective is to explain the marketing function to them.

Incorporate appropriate animations, transitions, and graphics as well as "speaker notes" for each slide.

The speaker notes may be comprised of brief paragraphs or bulleted lists. In addition to the required readings support your presentation with at least two additional scholarly resources.

In addition to these specified resources, other appropriate scholarly resources may be included.

Length: 10-12 slides (not including the title and separate reference slide)

Notes Length: 150-200 words for each slide

Be sure to include citations for quotations and paraphrases with references in APA format and style.

Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.