Prepare a brief outline of a marketing plan

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Reference no: EM131285095

The purpose of this miniproject is to gain an understanding of marketing planning through actual experience.
1. Select one of the following for your marketing planning project:
• Yourself (in your search for a career)
• Your university
• A specific department in your university

2. Next, develop the following elements of the marketing planning process:

• A mission statement

• A SWOT analysis

• Objectives

• A description of the target market(s)

• A positioning strategy

• A brief outline of the marketing mix strategies-the product, pricing, distribution, and promotion strategies-that satisfy the objectives and address the target market

3. Prepare a brief outline of a marketing plan using the basic template provided in this chapter as a guide.

Reference no: EM131285095

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