Prepare a breakeven chart for the textbook

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Reference no: EM1314716

Computation of Break even points.

East Publishing Company is doing an analysis of a proposed new finance textbook. Using the following data, answer (a) through (d).

Fixed Costs per Edition:

Development (reviews, class testing, etc.

18,000

Copyediting

5,000

Selling and Promotion

7,000

Typesetting

40,000

Total

70,000

Variable costs per copy:


Printing and Binding

4.20

Administrative costs

1.60

Salespeople's commission (2% of selling price)

0.60

Author's royalties (12% of selling price)

3.60

Bookstore discounts (20% of selling price)

6.00

Total

16.00

Projected selling price

30.00

The company's marginal tax rate is 40%.

a) Determine the company's breakeven volume for this book:

1. In units

2. In dollar sales

b) Develop a breakeven chart for the textbook.

c) Determine the number of copies East must sell in order to earn an (operating) profit of $21,000 on this book.

d) Suppose East feels that $30 is too high a price to charge for the new finance textbook. It has examined the competitive market and determined that $24,000 would be a better selling price. What would the breakeven volume be at this new selling price?

Reference no: EM1314716

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