Prepare a basic business or marketing plan for your business

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Reference no: EM131851013 , Length: 5000 Words

FINANCE AND MORTGAGE BROKING - ASSESSMENT TASKS

EXERCISE 2 - Task

Assume you are now a mortgage broker and you are either working as an independent contractor, or are self-employed or about to open a franchise. Assume you have two other staff members working with you. Their roles are your choice.

Using the template we have provided as a guide, prepare a basic business/marketing plan outline for your business, for the next 12 months, incorporating the following activities:

  • Developing professional relationships
  • Networking
  • Prospecting for clients
  • Marketing ideas
  • Client retention

Guidelines -

1. You must type your marketing/business plan ie. construct it as a document on your PC and save either as a doc or pdf file. A minimum of 4 typed pages is expected.

2. You will not need to provide any budgeting estimates for the purpose of this Exercise but you are welcome to do so.

3. You will not be judged on your typing or word processing ability.

4. The marketing plan template we have provided is for guidance only - you do not need to provide information for all of the points outlined unless you feel they are relevant and you do not need to follow the template we have provided if you already have your own business plan document or template to follow.

5. You will not be judged on your skill as a marketing expert but on the evidence of your understanding of the points below.

6. If you still feel unsure where to start with your business/marketing plan, then you should Google this to get a feel for what different plans can incorporate. We want to know what strategies you would use in order to succeed as a broker.

Points you must cover -

How do you envisage being able to apply your knowledge, skills and understanding to enable clients' needs and expectations to be met and how will you incorporate the functions associated with the provision of a quality, professional practice to those customers.

How do you envisage you will develop, nurture and maintain professional relationships with clients, colleagues and other referrals in order to complete work tasks, further the reputation of the organisation or your company, as well as the profession generally, and improve long term relationships and sales.

How do you envisage you will establish contact and then build rapport both in your own industry and within other finance industries incorporating sales and presentation skills as well displaying an industry-knowledge of regulations, disclosure and selling.

How do you envisage identifying and contacting potential client prospects through use of networks, leads and research skills.

EXERCISE 4 - TASK

Please answer the questions below. You can either write or type your answers into a separate document. Please name your document file with "Your Name" and "Exercise 4".

You must provide an answer to each question.

In some cases we will give you a reference to the unit in which you will find the information you require. In some cases you may need to rely on your understanding from what you have learned from the content, or undertake a search on the internet.

The questions will also be used to assess your language and literacy skills. The assessor will check all your exercises and assignments to ensure

  • that they are accurate with correct grammar and punctuation
  • that they are appropriate to the target audience.
  • that they show planning and organisational skills.
  • that they demonstrate your ability to search for products and service information and use problem solving approaches to identify customer needs and expectations.

QUESTIONS -

1. List at least 5 points that are important to ensure communication delivers on customer needs, expectations and priorities.

2. It is important that staff should deliver an outstanding customer experience at all times. What are the specific behavioural competencies that this requires and how would this be measured?

3. Using information provided in Unit 2, it is important that an organisation continually improves. How might an organisation collect information to facilitate this?

4. There are many laws that regulate the way businesses may provide service to a client. Why is this important and what is your responsibility?

5. Write a short guide regarding customer service that you would use, as a mortgage broker, to look after a customer. Your guide should not be more than 5 pages (approximately 2,500 words) and should include the following points:

  • Identify and clarify customer needs and expectations
  • Assess the urgency of the request
  • Determine priorities for service delivery
  • Inform the customer of possible choices
  • Assist in the selection of the preferred option
  • Address what action you would take if you were unable to satisfy the customer need
  • Seek appropriate assistance where appropriate
  • Provide prompt service to customers
  • Establish and maintain rapport with customers
  • What action might be taken if there was a complaint
  • Provide assistance should there be a specific need
  • Propose cross-selling opportunities that may be apparent
  • Seek customer feedback
  • Review customer satisfaction
  • Use feedback to improve customer service

6. Detail some clear recommendations on how to improve service delivery to prospective customers.

7. Using information in Unit 11, before a mortgage broker attempts to handle an objection they must first determine what kind of objection they are dealing with. There are three common types of objections. List the three objections and provide a brief explanation of each one.

8. Using information in Unit 12, there are four main personality types a mortgage broker may have to deal with. List the four types and provide a brief description of each.

9. Using information in Unit 12, there is a five point plan to successfully establishing networking, list the five prescribed methods.

10. Using information in Unit 4, list four different sectors of the financial services industry and describe how they interrelate.

11. Name five things you can think of that may make your current or future business more environmentally sustainable (the business can be your own or the business you will, or would like to, be working for).

12. List 10 documents required for an ACL application. You may need to refer to the Appendix 10.

13. Visit four different bank's websites, list one loan product from each website, and list the key features of each of those products.

14. Using the steps provided in Unit 9 Practice Activity 1 'Calculating Borrowing Capacity', determine what this client can borrow, at an interest rate of 5%, qualifying rate of 7%,a loan period of 25 years, on salaries of Mr X $105,000 gross per annum and Mrs X $47,000 gross per annum, they have two children. They have credit cards of $10,000 limit and a personal loan of $25,000 at repayments of $600 per month. (Tip: if you include your calculations we will try to understand whether your final result has been achieved correctly).

15. Employability Skills

The topics below refer to the basic employability skills you need in order to carry out the duties of a finance broker. Not all the competencies listed below may directly relate to the topics within the course units so you need to think about each topic rather than look for answers in the course itself.

You are required to complete a short statement on each employability skill below to demonstrate how you believe each employability skill will reflect on your employability.

  • COMMUNICATION -
  • TEAMWORK -
  • PROBLEM SOLVING -
  • INITIATIVE AND ENTERPRISE -
  • PLANNING AND ORGANISING -
  • SELF MANAGEMENT -
  • LEARNING -
  • TECHNOLOGY -

Attachment:- Assignment Files.rar

Verified Expert

This report is based on mortgage and financial loans. In the exercise 2 SWOT, PEST and competitive advantage has been done on the firm easy brokerage to understand its present condition. Different kinds of strategies have been discussed. In exercise 4 the report has dealt with different types of communication techniques that would be helpful for the customers. This would ensure that they are attracted to the firm.

Reference no: EM131851013

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Reviews

len1851013

2/6/2018 3:36:10 AM

Here is the question. Only exercise 2 and 4 needs to be done from the pdf which is named differently. (Attached). So just repeating … Overleaf is the template mentioned which we have provided for guidance only – you do not need to provide information for all of the points outlined unless you feel they are relevant and you do not need to follow the template we have provided if you already have your own business plan document or template to follow. The template is provided to make it easier for you.

len1851013

2/6/2018 3:36:03 AM

You can use the template as a guide or you can design your own business/marketing plan. If you do not feel that you have sufficient knowledge to construct a business/marketing plan, you will need to search on the internet for assistance. If you are going to be working for a company who has their own business plan, you can utilize the ideas within that plan PROVIDED THAT, you customise it to suit your own situation, your own anticipated methodology and your own ideas for how YOU are going to succeed in the finance industry ie. what strategies will YOU utilise. A minimum of 4 typed pages is expected if you do not use the template.

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