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Preliminary research

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Preliminary Research - Locate 7 articles related to possible marketing plan topics. The preliminary research module is designed to help you narrow down possible topics. Your final plan will require a total of 10 references properly cited within the text. Your topic should be geared toward the implementation of a new sport related product or service (e.g. a new piece of sports equipment, new sport related computer equipment or software, a new sports-themed retail location, etc.).

Completing this step in the Marketing Plan will provide an idea of what type of current literature exists on various potential marketing plan topics.

Reference no: EM132615821

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Preliminary research : Completing this step in the Marketing Plan will provide an idea of what type of current literature exists on various potential marketing plan topics.
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