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Preliminary market analysis of the market

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Reference no: EM132332464

ToolsCorp Corporation is a fictitious company that does not exist anywhere. For the purpose of this course, it is located in Tennessee. As members of the senior management team of ToolsCorp Corporation, your group has been asked to prepare a neat and organized report for the Strategic Officers Steering Committee (SOS-C) of ToolsCorp Corporation.

The purpose of this paper is to obtain permission from them to go forward with the next step (developing a full-blown business plan) for ToolsCorp's strategic initiative to break into the global marketplace.

Your group's paper should discuss the following (at a minimum):

• A complete strengths, weaknesses, opportunities, and threats (SWOT) analysis (including at least 5 factors from each category and full explanations of why each factor is important and why it was placed in the category) of the environment that exists within ToolsCorp and the environment that ToolsCorp is proposing

• An outline of the business plan to be developed for ToolsCorp's strategic initiative

• A full mission statement containing the nine components and presented in a well written paragraph

• Key operating principles as you will apply them

• A preliminary market analysis of the market(s) into which ToolsCorp expands

• The one-year, five-year, and ten-year strategic objectives of the strategic initiatives presented as one strategic proposal for each time frame (3 strategic proposals in all), complete with implementation plans, potential ramifications, and feedback mechanisms

• The additional material that your group considers necessary to support the case for going forward with ToolsCorp's global strategic initiative (This is not optional, you must input additional material.)

Requirement for this assignment: Do only the below three questions. 1, 2, 3

1. A preliminary market analysis of the market(s) into which ToolsCorp expands

2. Key operating principles as you will apply them

3. An outline of the business plan to be developed for ToolsCorp's strategic initiative

Verified Expert

The primary purpose of the paper is to demonstrate the preliminary analysis of the market where the ToolsCorp Corporation is going to expand their business in the United States. in order to expand their business the company chooses the Tennessee market because after expanding their business they can gain high amount of productivity as well as the consumer base too. It is analyzed that expanding business in this market influence the firm to improve their financial services and also allow them to fulfill their needs. The paper will also discuss the key operating principles that should be useful for the firm to make their mission statement properly.

Reference no: EM132332464

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