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Preferences for imported automobiles

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Reference no: EM132859246

Suppose Baskin Robbins wants to know why some people do not eat ice cream regularly. Develop a cartoon test for this purpose.

Following the methods outlined in the Qualitative research chapter, develop a plan for conducting a focus group to determine consumers' attitudes toward and preferences for imported automobiles. Specify the objectives of the focus group, write a screening questionnaire, and develop a moderator's outline.

Reference no: EM132859246

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