Predominant current and anticipated macro-environmental

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Reference no: EM132195095

Choose a major organization or company that is of interest to you from the following list.

Auto Manufacturers-Major: Ford or Toyota

Major Integrated Oil and Gas: ExxonMobil or Shell

Major Airlines: Southwest Airlines or JetBlue

Air Delivery & Freight Services: Federal Express or UPS

Beverages – Soft Drinks: Coca-Cola or PepsiCo

Discount, Variety Stores: Wal-Mart or Target

Provide a brief profile of the organization, its origins, its leadership, nature of the total industry, and the organization’s current and projected position in that industry.

Installment One of your organization case study should include the following:

Describe the most important political, economic and social realities facing this company.

What are the most predominant current and anticipated macro-environmental conditions within which the organization must operate?

Reference no: EM132195095

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