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Predictable storm of news activity

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Reference no: EM131351993

Apple Computer's announcement introducing the iPhone 3G created a predictable storm of news activity and reaction. What PR activities did Apple itself undertake as part of the launch? Review some of the news media coverage of the Apple announcement. In what ways does your research demonstrate the positive and negative aspects of public relations? Please be specific.

Please answer the above question in details while citing multiple scholarly sources.

Reference no: EM131351993

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