Reference no: EM133181690

Predict 5 questions from the job posting

Write out your responses to the questions using the STAR method (predicted question, situation - each question must have a STAR method response. There should be five questions and five STAR model responses in total

Predicted Question . (STAR Theory)

Situation -

Task -

Action -

Result -

Job Posting

Company Name: - Game World

Job Role: - Business to Business (B2B) Marketing Manager

Job Description: - You will work closely with our North American team as well

as the Global team based overseas to help grow Game World's Advertising Solutions awareness in the advertising industry. You will report to the Senior Director of Advertising, North America.

Your main responsibilities:

1. Manage relationships with Interactive Advertising Bureau (IAB) and committees

• Monitor IAB communications for opportunities to promote Game World
• Coordinate with Account Executives and Advertising Sales Director to make sure that Game World has representation in relevant IAB committee meetings
• Follow up with AEs/Advertising Sales Director on action items and sales leads from IAB meetings
• Position Game World as thought leader within the IAB
• Arrange for sponsorships and speaking engagements within the IAB's schedule
• Convey IAB priorities to the PR Manager and the Advertising Sales Director to enable a response via press release, white paper, post, etc.

2. Event planning, participation, and sponsorships

• Organize Game World -hosted client events, including client appreciation parties, information sessions, food trucks, team meeting
• Evaluate advertising industry events for speaking and sponsoring opportunities, book them
• Explore entertainment and other industry events for visibility opportunities - e.g. E3, SXSW, Comicon, CES.
• Events tailored to other key verticals: food & drink, automotive, education, wireless, PC, retail, government services
• Plan organize and book internal events including the North American Ads Team Summit.

3. Awards and Recognition

• Cultivate relationships with organizations that manage advertising and entertainment industry awards
• Collect necessary information from AEs and AMs to build successful applications for awards, manage nomination process
• Build visibility for Game World Advertising business through industry awards
• Coordinate with PR Manager to publicize successes and awards
• Communicate with B2B managers in other regions to leverage each other's successes.

4. Promotional material

• Ensure that the sales teams have promo materials/swag to provide to clients and partners.

Qualifications

• 2 to 5 years of professional experience in PR or Marketing.
• Extensive list of contacts in the media, and proven track record at building new relationships with journalists
• Strong knowledge of the advertising industry, digital in particular.
• Outstanding written and verbal communication skills.
• Interest in gaming, advertising, and technology.
• Bachelor's degree in English Public Relations, Marketing, Journalism or an equivalent major.

Why join Game World

• You want to be part of an exceptional experience, within a company that is constantly growing.
• You want to work with talented people who are industry pioneers.
• You want to join a global company and meet great people around the world from all walks of life.
• Or you are just looking for a fun place to work!

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• What Game World Toronto can offer you?
• Flexible working hours to suit your schedule; whether you are an early riser or need to catch a few extra ZZ
• Health insurance coverage
• Employee Assistance Program: because sometimes we need a helping hand
• Video game room equipped with your favorites
• Social Club events
• Fresh Fruit every morning
• Mentorship program and expert-led courses to help you strengthen your skills or learn something new
• Only selected candidates will be contacted, and your CV will be saved in our files for 6 months.

Game World Toronto is an equal opportunity employer and is committed to fostering diversity and inclusivity within our work environment. Game World Toronto welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.