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Pre-requisites for differentiation strategy

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Close Up tooth paste used Glycerin instead of Calcium Carbonate as whitening agent and differentiated itself from all other tooth pastes.

What accordingly are the pre-requisites for differentiation strategy

What are the pitfalls of it ?

Reference no: EM132866493

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Pre-requisites for differentiation strategy : Close Up tooth paste used Glycerin instead of Calcium Carbonate as whitening agent and differentiated itself from all other tooth pastes.
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