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PR practitioners have a responsibility in a crisis to give the rest of the management team insight and information. PR practitioners should also consider “nimbus” publics. These are publics that were not designated recipients of messages, activities, or products/services of the organization, but who nevertheless become activated by the crisis. Imagine you are a PR professional for an organization that has just experienced a crisis, such as Toyota’s recall of cars because the accelerator pedals stuck or the Goldman Sachs and Merrill Lynch financial crises. Write a 1-2 page paper answering all of the below questions. Identify the organization and situation you are imagining. Describe who the stakeholders are in the organization. Explain in detail how you will show sensitivity to the needs of all stakeholders. Why is sensitivity to the needs of all stakeholders key?
A decrease in the investment rate: Suppose a country enacts a tax policy that discourages investment, and the policy reduces the investment rate immediately and permanently from ¯ s to ¯ s0. Assuming the economy starts in its initial steady state, u..
A portfolio has an average return of 12.4 percent, a standard deviation of 15.8 percent, and a beta of 1.35. The risk-free rate is 2.6 percent. What is the Sharpe ratio? Your portfolio has a beta of 1.17, a standard deviation of 14.3 percent, and an ..
Reinert maintains that the evidence is that North-South trade has a _______ negative impact on the wages of Northern unskilled workers, and that protectionism ___________ a reasonable response.
Suppose there is a $200 billion recessionary gap. If there are no taxes or imports to restore the economy back to potential GDP how much should government expenditure be changed if the marginal propensity to consume is 0.75? Does government expenditu..
Explain what is meant by price floors and price ceilings. What are the consequences of a) a price floor that is higher than the market equilibrium price; b) a price ceiling that is lower than the market equilibrium price. Demonstrate your answers gra..
What is the profit-maximizing p in the case that Godzilla and Macrosoft merge and suppose that Godzilla chooses its price first, and that Macrosoft only picks its price after observing Godzilla's price. Is the equilibrium price of the composite go..
VML Industries has need of specialized yarn manufacturing equipment for operations over the next 3 years. The firm could buy the machinery for $95,000 and depreciate it using MACRS (this is a 7-year property). Annual maintenance would be $7500, and i..
Does this model of coverage afford well or poorly with the model of demand for insurance set forth? What should we conclude from this?
Illustrate what do the nominal interest rate also the real interest rate that Whitney can earn. Whitney puts money in a savings account at her bank earning.
When on leave, workers receive 55% of their normal paya. Illustrate what are the likely responses on the demand (employer) side of the market.
The installed cost of a conventional electric hot water heater is $200. A family of four uses an average of 300 liters of hot water a day, which will require $350 worth of electricity each year.
How low does the market price have to be for the firm to take a loss in the short-run? How low does the market price have to be for the firm to be better off shutting down in the short-run?
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