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Read an article from practitioner-related publication pertinent to your major field (Marketing or Management). Provide a summary of each article. Your summary should identify the topic/purpose and main point of the article, note research methods used (if any) to collect data, main findings and any conclusions and recommendations.
Aim to summarize 3 practitioner-oriented articles (you should have a total of three summaries). You can find practitioner-oriented publications via Ohiolink's Electronic Journal Center, You can also just Google practitioner journals using the field and phrase: e.g. "Marketing practitioner journals." These summaries should each be about ¾ of a page double-spaced. Please list the work you are summarizing using APA format.
Based off of your three articles, create a single table in which you record the use of quotes from outside sources, examples, statistical data, graphics/visuals to support statements/points for each article. Each row might represent each article and each column an attribute. How long is the article? How many outside sources does the author(s) use? What kinds of examples does he/she use to illustrate a point? How many graphics are included? Are statistical analyses presented-if so, how advanced? Usethese attributes of the article and an understanding of the targeted audience to ascertain styledifferences associated with writing for different audiences. Write a short paragraph indicatingwhat the differences tell you about audience expectations relative to the kind of audience (scholar-practitioner) and the particular field?
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