User Account

All Pages

Practicing unethical behavior

Assignment Help Marketing Management
Reference no: EM133109767

Lisa Jennings thought that at long last, her company, Assurance Technologies, was about to win a major contract from Sealgood Instruments. Sealgood, a maker of precision measuring instruments, was sourcing a large contract for component subassemblies. The contract that Assurance Technologies was bidding on was worth at least $2.5 million annually, a significant amount given Assurance's annual sales of $30 million. Her team has spent hundreds of hours preparing the quotation and felt they could meet Sealgood's requirements in quality, cost, delivery, part standardization, and simplification. In fact, Lisa had never been more confident about a quote meeting the demanding requirements of a potential customer.

Troy Smyrna, the buyer at Sealgood Instruments responsible for awarding this contract, called Lisa and asked to meet with her at his office to discuss the specifics of the contract. When she arrived, Lisa soon realized that the conversation was not going exactly as she had expected. Troy informed Lisa that Assurance Technologies had indeed prepared a solid quotation for the contract. However, when he visited Assurance's facility earlier on a prequalifying visit, he was disturbed to see a significant amount of a competitor's product being used by Assurance. Troy explained his uneasiness with releasing part plans and designs to a company that clearly had involvement with a competitor. When Lisa asked what Assurance could do to minimize his uneasiness, Troy replied that he would be more comfortable if Assurance no longer used the competitor's equipment and used Sealgood's equipment instead. Lise responded that this would mean replacing several hundred thousand dollars worth of equipment. Unfazed, Troy simply asked her whether or not she wanted the business. Lisa responded that she needed time to think and that she would get back to Troy in a day or so.

1. Do you think the buyer at Sealgood Instruments, Troy Smyrna is practicing unethical behavior? First, what is the term for this behavior, and second defend why to think it is ethical or unethical behavior?

2. What should Lisa do in this situation? Formulate a response.

Reference no: EM133109767

Questions Cloud

Explain objective of multinational financial management : Explain objective of multinational financial management? What are various aspects of world economy that have given rise to international financial management.
Debate-grande enchilada restaurant : What type of franchise was Del Rey's La Grande Enchilada restaurant? If Del Rey operates restaurant as sole proprietorship, who bears loss for damaged kitchen?
Define the global product and global branding : Define the global product - standardized and adapted products. What are the twelve principles of BOP innovation? Define global branding
Data analytics is essential tool for many businesses : Data analytics is an essential tool for many businesses and can be the difference between being successful or simply surviving in the industry.
Practicing unethical behavior : Do you think the buyer at Sealgood Instruments, Troy Smyrna is practicing unethical behavior? What should Lisa do in this situation? Formulate a response.
Announce the changes at an upcoming meeting. : Your company president has decide to restructure the firm to make it more market oriented. She is going to announce the changes at an upcoming meeting.
Price controls to prevent spiraling inflation : A political advisory committee recommended wage and price controls to prevent the spiraling inflation.
Company strategic plan : Create short- and long-term goals for achieving the company's strategic plan. Determine methods for collecting data and measuring success of strategic plan.
About social media marketing : Reflect on what you've learned thus far about social media marketing and what you may already know about the field coming into this course.

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain success of an entrepreneur

Explain Success of an Entrepreneur and Why did the entrepreneur decide to go into business and How many years has the entrepreneur been in business

  Specific visual work to analyze for your media analysis

Choose a specific visual work to analyze for your Media Analysis Project (MAP). Your project can be on any media; print, photography, television, film, the Internet, etc. You will explore this topic in detail by using the six perspectives

  Explain the concept of perishability

Explain the concept of perishability. Describe and give examples of destination marketing. Discuss the evolving roles of managers in the hospitality industry and identify significant trends related to economic concerns

  Problem regarding the incompetent management

Henry Manne believed that companies cannot become too incompetent or corrupt, as eventually their share price would fall and they could be taken over by another firm that would get rid of incompetent management. Adolf Berle and Gardiner Means beli..

  Preparing a market research brief for subway

ASSIGNMENT - Prepare a Market Research Brief. You have been given the task of preparing a market research brief for Subway

  What was the original price

A store sold a case of scented candles for $17.85 that had been marked up 110% what was the original price

  How does your product or service offering empower

Customer Empowerment. How does your product or service offering empower its customers as discussed in the course readings this week? In other word, how are customers part of the marketing for the company

  How do beliefs and attitudes influence consumer behavior

How do beliefs and attitudes influence consumer behavior? How can negative attitudes toward a product be changed?

  Determine an appropriate digital marketing plan

Present the content to your team members and determine an appropriate digital marketing plan to include in your Marketing Plan assignment.

  Is a new business idea or is their existing competition

Is this a new business idea or is their existing competition?; Does this idea serve to fill a need sufficient enough to appeal to a wide group of customers?

  How marketing strategy fits within the larger framework

Discuss how marketing strategy fits within the larger framework of business strategy. Provide an example of a company that successfully integrates its marketing strategy into their overall business strategy.

  What are techniques used to make forecasts about new media

Sony is promising to come out with a holographic television soon. It is like 3-D TV but with no glasses; it allows you to see a show or sporting event.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd