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Today, companies must decide whether to sell their products directly to their customers via the Internet or to use more traditional methods of distribution.
Respond to the following:
Do you think the high-end designer apparel brands, such as Gucci, Chanel, or Prada, sell their goods direct to consumers through the Internet? Give reasons for your answer.
What, if any, practices of corporate social responsibility (CSR) do they exhibit? Is there a factor of showing it in any online marketing strategy?
By the due date assigned, post your response to the Discussion Area. Through the end of the module, review and comment on at least two peers’ responses.
Professor Christensen proposes in his lecture that Online education is a disruptive technology that allows such schools the opportunity to move "up-market".
This project is an analysis of the marketing strategy for the Arm & Hammer brand.
McDonald’s is an American fast-food restaurant chain. This increased their demand locally as well as internationally.
What are the steps of the TOC methodology for improving a process? What are the seven modes of entry into foreign markets? Briefly describe each.
Suppose that the Inn at Penn uses the newsvendor model to set the protection level optimally. Which of the following changes in the environment would be the best argument for lowering protection levels?
Social Networking Research and apply the content from recent articles about social networking. Write a minimum of 3 to 5 pages for the body of the research paper discussing your viewpoint on the topic and refer to the content from the articles to sup..
what you believe are the four most important characteristics of high-performing project teams.
you are responsible for coming up with marketing activities for Chipotle corporate as well as individual Chipotle franchisees.
Discuss how a SWOT analysis should be used as an analytical tool that can help you work through all the information you have about your business. Why should an entrepreneur conduct a SWOT analysis during his/her new business venture-planning phase?
Company X makes the decision to substitute aluminum for steel in a component of its product. What factors probably have contributed to this decision?
Explain the process of employee selection. describe how the company selects employees.
If you owned your own business and had a problem with employee theft, would you use an integrity test? Why or why not?
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