Practice of online searching for information by customers

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1. Which of the following is true about the practice of online searching for information by customers?

Advertising managers should ensure the availability of useful online content to target customers who are searching.

Most customers favor the organic search results rather than the paid ads at the side of the search.

When conducting an online search, most users look past the 10 results on a typical first page of search.

During an online search, 25% of customers who click on an organic search pick one of the top five search results.

When conducting an online search, 90% of customers who click on an organic search choose the first or second result.

2. A virtual trade show in the farm equipment industry would most likely be targeted to which of the following?

Industrial customers whose revenue exceeds $1 million in sales each year

Industrial customers who are transitioning from one industry segment to another

Industrial customers who lack the resources to attend in-person trade shows

Individual customers who compete to be admitted to attend lectures and exhibits

Individual customers who prefer to meet with reps in person than online

3. With respect to the stages in Baldrige roadmap to performance excellence, _____ is a project-focused phase which brings new capabilities to execute initiatives that change routine practices and processes for the better.

traction

false starts

integration

status quo

Reference no: EM132155957

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