Practice of market segmentation related to marketing concept

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Questions on Market Segmentation

a. What is Market segmentation? How is the practice of market segmentation related to the marketing concept?

b. How are Market segmentation, targeting, and positioning, interrelated? Explain how these three concepts can be used to develop a marketing strategy for a product.

c. Make a list of the advantages and disadvantages of using demographics as a basis for segmentation. Can demographics and psychographics be used together to segment markets? Explain with a direct example.

d. Many marketers have found that a relitively small group of heavy users accounts for a large amount of the total products consumer. Make a list of the advantages and disadvantages of targeting these heavy users.

e. Under which circumstances and for what types of products should a marketer segment the market on the basis of (a) awareness status (b) brand loyality and (c) usage situation?

Reference no: EM132214285

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