Practice higher level of corporate social responsibility

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Reference no: EM132226479

1. Selling increasingly calls for teamwork and the support of others. Aside from the actual salesperson, who else within or outside the company is on this team and how does their participation contribute to increased profits?

2. In his book, Crossing the Chasm, Geoffrey Moore discussed some of the strategic issues that arise as markets go through different life cycle stages. Describe the customer groups that Moore identified. What must companies do to successfully cross “the chasm?”

3. Several forces are driving companies to practice a higher level of corporate social responsibility. Use two examples to explain how firms can benefit from this marketing strategy.

Reference no: EM132226479

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