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You are Marketing Director for any company of your choice. This project is designed to reflect the practical side of marketing strategy and asks you to convert the academic theory you learn in your lectures and reading into practical direction for your company. Your company is embarking on a Strategic Planning Process taking a 3-year view. You are responsible for the strategic marketing part of the plan and in particular the area of future competitive advantage
Describe and evaluate a company's pricing and retail strategy. Include analysis of the current market situation and the competitive strategy
write a paper of no more than 350 words after completing exercise 19-17 in wileyplus in which you respond to the
If you were the decision-maker, which digital strategy would you choose to enter the wireless market and why
Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. In a three- to four- page paper (excluding the title and reference pages), analyze at least three IMC tactics and discuss whether or not the tactics..
Identify a business research project in your own business or locate a business research article in the library. Summarize the business research project or article
Distinguish the factors that can move a product or service from one stage to another through the product lifecycle? Assess the factors which can be controlled by the organization as a function of the effectiveness of its strategic plan
In this part owner wants to provide services to customers, like corporate outings, private events, leagues. Owner wants to take care about the customer attraction it will really help him to promote and attract customers for their business
CellTones, a new company selling several lines of cellular phones, which of the following should concern CellTones the most
How do the product-dominant and service-dominant approaches to marketing differ? What are the four types of consumer offerings? How do they differ from one another
write a 1050- to 1400-word persuasive paper in which you select an organization with which you are familiar and present
Would like content from recent articles about e-commerce marketing. Please cite at least three(3) sources. 400 words discussing your viewpoint on the topic and refer to the content from the articles to support your findings.
Do some background research on the following markets: wireless phone service, DVD players, and pizza. Which stage of the product life cycle is each of these markets in currently? What market characteristics lead you to feel this way
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