Powerful positive or negative effect on entire supply chain

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1. When Zappos? began, it focused primarily on word of mouth? (WOM) to get its message to people. Word of mouth is which of the promotion mix? elements?

A. Direct marketing

B. Public relations

C. Sales promotion

D. Personal selling

E. Advertising

2. Explain how lean operations can have a powerful positive or negative effect on the entire supply chain.

Reference no: EM131765661

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