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Knowing the power of e-mails and the high rate at which they are distributed, what actions would you take, as a B2C Internet marketer, to make your e-mails more effective? To assure that they are read? To make them more meaningful to both customers and prospects?
This section will provide a comprehensive look at the promotional strategies of your organization. Begin with a look at the promotional objectives or themes used by your company. From there, review the promotional mix, this should include a prelim..
Determine how the effectiveness of the advertising will be measured. Explain the different promotional strategies that may be used in addition to advertising. Determine the best marketing research approach to measure customer satisfaction w..
Read the article - 9 Creative Ways To Get PR On Small Business Week And Beyond (By Cheryl Conner). Choose one method that you would use to market your business.
Explain why is scalability vital in building an e-business -what do you meant by e-business and why is scalability vital in building an e-business
Do you think the economic recession has helped Dunkin' Donuts gain in the coffee market against Starbucks? Why or why not? Use research to support your answer.
Explain the freestyle machine that Coke developed. How is it helpful for marketing research purposes? Out of Coke's 104 brands, what did they find to be the most popular from the freestyle machine?
At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students.
What impact does international marketing have on firms and consumers? Is it beneficial to all concerned? You can expand this idea if you like into a discussion of globalism.
Unit 5 Discussion: Project Termination You may be surprised to hear that 40% of IT application development projects are canceled before they are completed. And, 33% of the remaining IT projects experience cost and schedule overruns and/or changes in ..
Assess the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Justify your response
If all orders are backlogged and the cost of lost customer goodwill from carrying a single chair on backorder is $20, what order-up-to (base stock) level should CITW use - what order-up-to level should CITW use?
How do the characters in the ad function as signs? What sort of people don't appear as characters? What cultural myths or values are invoked in this ad?
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