Power of capitalism to impact human behavior and society

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Both Karl Marx and Theodore Adorno focus on the power of capitalism to impact human behavior and society. Unlike Marx, Adorno focuses on how modern capitalism creates a "consumer culture" that has significant consequences for society. Using key ideas from Adorno, address the following questions:

1) Using the documentary "No Logo" in this module, https://www.youtube.com/watch?v=oeTgLKNb5R0, how does modern advertisement and the selling of products follow Adorno's idea of consumer culture? You can apply one of Adorno's key concepts from the textbook or video links to the No Logo documentary.

2) Adorno argues that there are negative consequences to consumer culture, such as a loss of freedom and control by citizens. According to the "No Logo" documentary, what are some negative consequences resulting from modern consumerism?

Reference no: EM132650072

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