Povide examples where a product audit would be much more

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1.Explain the of three types of marketing information.

2.The international marketing research process is more complex than that of a domestic research process. Please explain with examples.

3.In determining a location for a convenience copying center, what kinds of secondary data should be available for each proposed location?

4.Provide examples where a product audit would be much more suitable. Provide examples where a Nielsen store audit would be more useful.

5.Explain the two types of consumer purchase panels.

6.Explain the observational method, both pros and cons.

7.Explain the practical problems encountered in using a sales response criterion for budgeting and evaluation purposes.

8.What is a disguised question and when is it normally used?

9.Define simple random sampling and systematic sampling, including an example of use.

10. Define penetration pricing.

Reference no: EM13396693

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